GOLFCLUBBER 2026
How The Agency Cleo Brought the UK's First Golf Lifestyle Festival to Life with Immersive Brand Activations and Live Entertainment Production
The business
The UK's first-ever golf lifestyle festival, timed to land on Masters weekend
Took over Magazine London for two days
Built for a modern, style-conscious golf audience blending sport, culture and entertainment
The objectives
Launch a culture-shifting, inaugural festival at full festival scale
Deliver multi-layered brand activations without losing the premium, high-energy aesthetic
Manage high-profile talent and live broadcast across two distinct weekend audiences
The solution
Embedded directly into the founding Golfclubber team as an extension of their bandwidth
Delivered end-to-end sponsor zone build and logistics (Pro Shop, Recovery zone, Performance Zone)
Ran live broadcast, stage and talent operations across the full two-day production
Operations
•
Onsite Delivery
•
Production
•
Experiential Events
•
Freelance Event Support
•
Operations • Onsite Delivery • Production • Experiential Events • Freelance Event Support •
Golfclubber came to us with a bold, culture-shifting vision: launch the UK's first golf lifestyle festival, timed to land right on Masters weekend, and use it to redefine the sport for a new, style-conscious audience. Taking over Magazine London on the river for two days, the inaugural event promised interactive tech, streetwear drops, live music and street food for over 3,000 fans, a serious step up in scale and ambition from anything the sport had seen in the UK.
Drawing on the same playbook we'd built for large-scale, dynamic events we integrated directly into the core Golfclubber team, supercharging their bandwidth so the founders could focus on the big picture while we handled everything on the ground. That meant taking full ownership of the sponsor zones end to end, managing the build and logistics for the headline Pro Shop, the Hyperice recovery area, and a high-traffic Performance Zone packed with simulators, putting greens and beat-the-pro challenges.
As the UK's first dedicated Majors watch party, the fan zone was the heartbeat of the weekend, and it had to run flawlessly. We coordinated live broadcast across giant screens, managing the shift from daytime golf commentary to headline DJ sets so it felt like one continuous story rather than two events bolted together. Behind the scenes, we ran green rooms, scheduling and stage management for a packed roster of creators, sports scientists and ex-pros, keeping main stage talent like Jimmy Bullard, Tony Bellew and PGA coach Georgia Ball moving seamlessly through the day.
The result: Golfclubber 2026 landed as the new clubhouse for London, managing attendees across two very different crowds, an 18+, high-energy Saturday and a relaxed, family-focused Sunday, without a hitch. Sponsor zones ran at capacity, driving strong dwell time and real commercial return for every brand partner involved. With the founders freed up to focus on networking and media, and a festival already being talked about as the future of the sport, we helped lay the foundation for Golfclubber to become the premier event in golf's new era which is already expanding into 2027.
“Testimonial”
John Doe
