MONEY20/20
How The Agency Cleo Supported Money20/20 Europe with Immersive Brand Activations and Seamless Client Collaboration
The business
Money20/20 Europe 2025, held at RAI Amsterdam from June 3–5, stood as Europe’s premier fintech event, bringing together banks, payments firms, tech innovators, retailers, startups, policymakers, and regulators.
Aiming not just to inform, but to immerse and inspire, the event sought to deliver authentic, meaningful engagement through experiential design and partner collaboration.
The objectives
Design and deliver standout feature areas and experiential activations that captivate attendees and stimulate deep interaction.
Ensure crystal-clear, proactive client communication, empowering stakeholders with clarity, confidence, and creative alignment.
Sustain a seamless balance of creative vision and operational excellence from ideation through delivery.
The solution
Strategic Collaboration & Client Communication
Embedded with the Money20/20 Europe team from day one.
Drove weekly strategy sessions and daily coordination calls.
Streamlined planning via shared digital hub for rapid feedback and clarity.
Delivered dedicated key account management to ensure consistency and trust.
Operations
•
Onsite Delivery
•
Sales Support
•
Freelance Event Support
•
Operations • Onsite Delivery • Sales Support • Freelance Event Support •
Money20/20 Europe already had a reputation as the continent’s most influential fintech gathering, but its 2025 edition in Amsterdam set out to raise the bar even higher. With over 7,400 attendees, 2,300 attending companies, and 450+ speakers from more than 100 countries, the ambition was not only to convene the industry but to create an environment that immersed, engaged, and inspired at every turn.
That’s when Money20/20 Europe called on The Agency Cleo. From concept through to delivery, we designed and delivered bespoke experiential activations that became the heartbeat of the event. Each activation was carefully crafted to spark discovery, deepen engagement, and foster meaningful connections between attendees, sponsors, and ideas.
At the venue, we managed every aspect of build, rehearsal, and live execution with precision - coordinating suppliers, schedules, and logistics dynamically to ensure seamless delivery. Our team conducted daily on-site huddles with the client to refine programming, troubleshoot in real time, and celebrate success together, ensuring confidence and alignment from start to finish.
The results spoke volumes. The event welcomed 330+ sponsors, including some of the biggest names in the industry such as EY, Mastercard, Visa, AWS, Ripple, and Accenture. Survey results showed that 98% of attendees rated The Agency Cleo’s activations as “exceptional,” naming them the most memorable element of the event. Social media buzz followed suit, with engagement rising 40% above prior benchmarks.
Money20/20 Europe 2025 didn’t just maintain its standing as a must-attend fintech conference - it redefined what a large-scale industry event could be. By combining bold experiential design with operational discipline and seamless client collaboration, The Agency Cleo delivered not just an event, but an unforgettable journey, setting a new benchmark for immersive, magnetic experiences in the global event space.
“Emma is consistently exceptional to collaborate with and brings tremendous value to every project. When she joined our team, Emma immediately stepped up and made a transformative impact that elevated our operations team. Whatever Emma took ownership of, I had absolute trust that it would be handled with precision, care, and excellence.
Not only did I have complete confidence in Emma's areas of responsibility—Emma certainly brought positive energy and good vibes to the entire onsite experience. Emma consistently remains calm and collected under pressure, demonstrating exceptional composure even in the most challenging situations. Her ability to maintain this steady, reassuring presence while delivering outstanding results makes her an invaluable person to work with! I am looking forward to working with Emma again in the future!”
Clarice Downes, Head of Commercial Operations, Money 2020
